By JC Kadii, Virtual Assistance & Online Marketing for Mortgage Professionals
There is always a lot of
debate about this question on Active Rain – should you outsource your
blogging?
The Purists
For those who say “Absolutely not!” it’s a matter of integrity.
They feel as if your blog should affect your authentic voice.
The Realists
For those who say “Why not?” it’s a matter of expediency.
They say “I’m a mortgage broker, not a blogger!” They feel
that just because they don’t have the time to blog, they
shouldn’t be shut out of experiencing the benefits of blogging.
I say, “It
doesn’t have to be an either/or proposition.” It is possible
to outsource some blog tasks and maintain your authenticity.
Here are a 7 specific ways a
virtual assistant can help you keep your mortgage blog content fresh.
A virtual assistant can help you:
- Flesh out your
ideas.
So, you have a great idea for a blog topic. You write it in your blog
idea notebook, and there it sits and withers for months and months. One
day you log into Active Rain and not only has someone else written a
similar topic – it’s featured! Dont’ let this happen to you.
Write your blog ideas, include a few outline points, and hand it over
to your virtual assistant. Let him (or her) flesh out your ideas and
give it back to you for review. - Get search
engine love.
Search engine love helps bring clients to you. Your virtual assistant
can take your blog post and optimize the title and content for your
keywords, include links to your other web sites, and much more. - Make sure your
slip isn’t showing.
Proofreading your own work is tough. Have you had an occasion where you
read and re-read a blog post, only to find a glaring error after
publishing it? The way I’ve found to prevent this from
happening is to read the post out loud, word by word, finger (or mouse
pointer) over each word. But what if you don’t have the time? Simply
outsource this task to a virtual assistant. I submit my clients’
articles to a great editor who has a Master’s degree in
English so that she can take one last look before it goes live. - Get your post
the highest visibility in the Active Rain community.
I am not sure how many groups and channels are on AR at this point, but
I know there are a ton. Navigating them can take time. If you are in
the habit of posting to the same old groups, you may be missing
opportunities for exposure to other audiences. Your virtual assistant
can assign your post to the approrpriate groups and channels. - Research Topics.
There’s a lot going on in the mortgage industry. It seems as if not a
month passes that you don’t hear of yet another bright idea piece of
legislation that is supposed to help the consumer. Your VA can help
research trends, and provide well-sourced research that you can use to
write your blog posts. - Add some bling.
Okay, I’m guilty. I don’t put pictures in my blog because I don’t have
the time. My focus is on goal #1, to get something posted. If I have
time to add pictures, great! If I don’t, it just doesn’t happen. You
can have your VA add fonts, pictures, and other
bling-a-bling-bling to your blog posts to engage the interests of your
readers. - Suggest Content.
Your VA, especially if he or she specializes in the mortgage industry,
comes across information all of the time about industry trends or
topics that may be of interest to your clients. By providing you this
information, they help keep your content fresh and relevant.
I would caution you about this: no matter how good they are, never
let
your virtual assistant pull the trigger on your blog posts. Your
VA can
put the finishing touches on your blog posts and save them as drafts.
All you have to do is login, make one final review, and change the
status from Draft to Public, Associates or Members Only and you’re done!
I hope these 7 ideas demonstrate my
point – that getting help with your blogging doesn’t have to involve
dishonesty. Use 1 or all of them, and let me know how they work.
How do you outsource your blogging
and maintain authencity?
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JC Kadii, Mortgage Virtual Assistance and Online Marketing Services . 770-469-7385. Are you reaching out to the 70% of new buyers who start their search online? Our team provides results-driven mortgage internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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